About Us

New Luck — Bangladesh's Built For, Trusted By Bangladeshis

New Luck was built on a simple belief — that people in Bangladesh deserve a world-class online gaming experience, in their own language, on their own phone, safely.

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New Luck
newluck.click — Bangladesh
"We believe every player deserves a gaming experience that is honest, transparent, and genuinely fun."
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Lakh+ Users
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Mission, Vision & Values

New Luck is more than a business — it's a commitment to Bangladesh's gaming community.

Our Mission

To deliver world-class, safe, and affordable online gaming to everyone in Bangladesh — in their own language, on any device.

Our Vision

To become Southeast Asia's most trusted and player-friendly online gaming platform — where fun and responsibility go hand in hand.

Our Values

Integrity, transparency, and respect — these three principles are at the heart of every decision New Luck makes. Our players' trust is our most valuable asset.

Transparency Community Innovation Security Bangla-First Fairness Excellence

Why New Luck is Bangladesh's Best

Competitors make promises — we deliver. Every feature is built with Bangladeshi players in mind.

A Fully Bangla Experience

It's not just translation — every word, button, notification, and support interaction on New Luck has been crafted with the Bangladeshi user in mind.

Bangladeshi Payment Methods

Deposit and withdraw via bKash, Nagad, and Rocket — Bangladesh's most familiar mobile banking services. Payments processed within 30 seconds.

International Security Standards

TLS 1.3 encryption, RNG-certified games, and AI-powered fraud prevention — your personal data and funds are protected at all times.

24/7 Bangla Support

Support in Bangla is available around the clock — day or night. Average response time is under 3 minutes, with most issues resolved within 5.

Mobile-First Design

Runs smoothly even on older Android phones. Live Casino stays fluid on weak connections — because we know exactly how users in Bangladesh access the internet.

Our Fair Play Promise

All game RTPs are publicly listed — nothing is hidden. We use an eCOGRA-certified random number generator. Outcome manipulation is simply impossible.

How New Luck Got Started

What started in 2019 with a small team has grown into Bangladesh's fastest-growing online gaming platform. The road wasn't easy, but at every step, the love of our players kept us moving forward.

A Word from the Founder

"We wanted to create a place where people in Bangladesh could enjoy world-class gaming in their own language, with their own payment methods. That dream is now a reality."

2019
The Birth of New Luck
New Luck's journey began with a small local tech team. We hit 5,000 registrations in our very first month.
2020
bKash & Nagad payments launched
Bangladeshi mobile banking integration launched — the easiest deposit and withdrawal experience for players. User numbers tripled.
2021
Live Casino Section Launched
In partnership with Evolution Gaming and Pragmatic Play, we launched live baccarat, blackjack, and roulette — including dedicated tables with Bangla-speaking dealers.
2022
Mobile app launch
Android and iOS apps released. 100,000 downloads in the first month. Biometric login feature added.
2023
500K Members Milestone
Registered users surpassed 500,000. cricket, football, and e-sports added to the Sports Betting section.
2026–26
AI-Powered Platform Upgrade
Machine learning-based fraud protection, real-time odds updates, and a personalized game recommendation system are all live.

Who Runs New Luck

From technology to support, every member of our team works to raise the bar for gaming in Bangladesh.

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Rahul Ahmed
Chief Executive Officer
10+ years of experience in fintech and gaming. The visionary behind New Luck.
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Nafisa Karim
Chief Technology Officer (CTO)
A BUET-trained engineer who personally oversees every line of code on the platform.
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Tanvir Islam
Product Manager
Puts user experience above everything. Every feature goes through his lens before it ships.
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Mina Chakraborty
Head of Security
A cybersecurity expert who keeps a watchful eye on every transaction you make.

Internationally Recognized

New Luck operates in accordance with the guidelines of international regulatory bodies.

eCOGRA Certified RNG Audited TLS 1.3 Encrypted PCI DSS Compliant Responsible Gaming KYC Verified

What New Luck Is and Why It Was Built

The story of New Luck is really the story of Bangladesh's gaming community. Not long ago, Bangladeshi players had to rely on foreign sites — struggling with English interfaces and dealing with the hassle of international payment methods. New Luck was built to solve exactly that problem.

By Bangladeshis, For Bangladeshis

Behind New Luck is a local team that understands Bangladesh's internet infrastructure, payment landscape, and cultural preferences firsthand. The platform was built from real-world experience — not assumptions.

How people in Bangladesh want to bet on cricket during IPL season, what issues come up when depositing via bKash at 11 PM, how much bandwidth a Live Casino stream actually needs on mobile — the New Luck team knows these answers from lived experience.

Security Is Our Top Priority

Fraud is the biggest fear in online gaming. New Luck is committed to eliminating that fear. On our platform, personal data and payment information are stored on completely separate servers, and we never share your data with any third party.

Every game outcome is determined by an eCOGRA-approved RNG (Random Number Generator) system. Human interference is not just prohibited — it's technically impossible. We take pride in that transparency.

Responsible Gaming Is Our Commitment

New Luck is about entertainment, not just winning. We want you to have fun — but play within your limits. That's why we offer deposit limit settings, self-exclusion, and gaming break options.

Our support team is trained to handle sensitive situations — if a player's gaming habits ever seem concerning, they are ready to help with empathy and care. Visit our Responsible Gaming page to learn more.

Future Plans

New Luck isn't standing still. In the years ahead, we plan to bring on more Bangla-speaking live dealers, expand our virtual sports and e-sports betting sections, and roll out a full VIP programme — giving regular players dedicated account managers and exclusive bonuses.

Bangladesh's gaming industry is growing fast. New Luck aims to lead that growth — while always putting players' interests first.

Quick Facts
Founded2019
HeadquartersDhaka, Bangladesh
Total Staff200+
Users500K+
Games Available3,500+
Payment MethodsBKash, Nagad, Rocket
Support LanguageBangla & English
Contact Us

Reach out to us for any questions or partnership inquiries.

support@newluck.click
Average Response Time: 3 Minutes

Responsible Gaming

New Luck believes healthy entertainment is the best entertainment. Set your limits, have fun — we've got your back.

What People Are Saying About New Luck

"I've tried plenty of sites, but New Luck is where I stopped. Everything's in Bangla, payments work through bKash — what more do you need?"

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Kamrul Hassan
Dhaka, Member for 2 Years

"I had an issue at 2 AM, jumped on live chat, spoke in Bangla, and it was sorted in 5 minutes. The service is truly outstanding."

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Sumaiya Akter
Chattogram, Member for 1 Year

"I do ball-by-ball betting on New Luck during the IPL season. The odds update instantly with zero lag. Perfect for cricket fans."

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Shahriar Mahmud
Sylhet, Member for 1.5 Years

Join the New Luck Family Today

Over 500,000 Bangladeshis have already chosen New Luck. Sign up, claim your welcome bonus, and see for yourself.

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